Dr.Kanpo was going to be launched as an online consultant service for people who use kanpo (漢方) - traditioal Japanese herbal medicine derived from ancient Chinese medicine practices. Kanpo is typically used in the form of teas, powders, capsules, or decoctions, combining natural ingredients to support overall well-being. It is often prescribed alongside modern medical treatments in Japan, focusing on balancing the body’s natural functions.  ​ An online competition was held to select a new logo design for the new business, and the logo I created was chosen among others. After that, I challenged myself to continue developing its visual identity further. The primary audience is women, with an aim to also engage the younger generation, who frequently use digital platforms to gather information. ​ Dr. Kanpo stands at the intersection of tradition and modernity. My mission was to combine organic, human-centered design with strong evidence-based validation, ensuring Kanpo's credibility while highlighting the natural efficacy of its ingredients. By blending these elements, I aimed to create a design that reflects both an accessible, modern image and the integrity that today’s consumers expect from health products. The visuals — organic yet clean, warm yet professional — were crafted, with interactive information cards, to convey a visual identity that feels both rooted in tradition and forward-looking for the brand.