Project Detail Packaging design for one of the most beloved coffee brands in Sweden - Lindvalls kaffe. The project included creating visually appealing packaging and then presenting digital-focused media to enhance the brand's presence, with tailored approaches for two distinct target groups. Challenge To develop a packaging design that appealed to a broader audience by catering to two distinct groups: Millenials, who favor bold and dynamic visuals, and coffee enthusiasts, who value quality and craftsmanship. Reflection The dual approach to appealing to both trend-savvy millennials and discerning coffee enthusiasts is made possible by a packaging design that features a rich palette of colors, tempered by sophisticated, subdued, greyish undertones. This choice not only reinforces the brand’s versatility and modern aesthetic but also enhances the coffee’s authenticity and the commitment to its exceptional taste.